High efficiency video coding (HEVC) techniques have transformed digital video compression, enabling significant reductions in bit rate while preserving high visual quality. Progress in both ...

Versatile Video Coding (VVC) represents the latest generation in international video compression standards. Developed to address modern demands such as high dynamic range content, ultra-high ...

With more consumers choosing to upgrade their viewing experience by switching to 4K TVs and compatible streaming devices, there’s a growing demand for high quality 4K video content. High resolution 4K ...

WASHINGTON D.C.—The Advanced Television Systems Committee (ATSC) is working on adding the Versatile Video Coding (VVC) format as an option to High Efficiency Video Coding (HEVC) used by the ATSC 3.0 ...