Both brands also got a logo refresh, with another coming in early 2024 for Boss that will use a “double B” stylized signature and drop the “oss” letters in the name.

After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints.

In tandem with the campaign, Hugo Boss says it is rolling out “a true 360-degree rebrand” across all consumer touchpoints. It will feature a new logo with bolder, more graphic typeface meant ...