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Hugo Boss was late to discover the womenswear market, taking almost a half-century before introducing women’s fashion in 1998 after gaining prominence in men’s suiting in the 1950s.
(Reuters) -Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares down as much as 5%, as the upmarket fashion label forecast ...
In tandem with the campaign, Hugo Boss says it is rolling out “a true 360-degree rebrand” across all consumer touchpoints. It will feature a new logo with bolder, more graphic typeface meant ...