Cecilia Gonzalez, 25, and Kimberly Robles, 26, have started Hype and Vice (H&V) to create female-centric university clothing for women.

The Bruins unveiled the new logo on Monday in a video and photos posted to social media. The rebrand shows both a yellow B on ...

Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to its empire of licensed sports ...

KFC has partnered with lifestyle brand HYPE. to create a 47-always-original-piece collection including hoodies, racer jackets and backpacks Metro logo Search Metro ...

The Hype kids backpack and streetwear label has been acquired by Apparel Brands. Based in Manchester and backed by True Capital, Apparel Brands specialises in designing, sourcing and distributing ...

Leicester-based kidswear and streetwear brand Hype has been sold to Apparel Brand for an undisclosed sum. The deal comes 18 months after Hype was rescued out of administration, saving 82 jobs.. By ...

Manchester-based Apparel Brands, which was established in 2017 and backed by True Capital since 2023, owns streetwear labels Bench and Nicce, and has the license to sell Farah, Ed Hardy, Smith & Jones ...