A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Integrated campaigns use the same communication tools to reinforce each other and improve marketing effectiveness. In an integrated campaign, you can use advertising to raise awareness of a ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Every year, as the holy month of Ramadan approaches, brands across Jordan gear up to create campaigns that resonate deeply ...

Jasper provides content strategy, integrated marketing campaigns, and public relations to companies including Prudential, Ulta Beauty, Morningstar, and iHeartMedia.

Brick Development Association launches integrated campaign to make brick top choice for the construction industry. Victoria Paley reportsIn a world of fast-paced technology and savvy software it’s ...

Schneider Electric has unveiled its new integrated marketing campaign “Bring Home the Smart” to communicate with the home owners. The high-octane marketing campaign forges a deeper emotional ...