Dallas Mavericks point guard Kyrie Irving has helped sign three NBA players to ANTA and unveiled a new team shoe for basketball players.

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.

Irving was absent for the most recent Mavericks game, also against the Nuggets, which the Denver side won 112-101. In that tie, he was hugely missed, with the output for his side clearly suffering from his absence: Dallas are 2-3 across their last five games in the NBA without Irving and 3-6 overall without him.