Social media is full of haircare trends, but the Japanese hair washing method stands out for its simplicity. Instead of piling on multiple products, this method focuses on gentle cleansing, scalp ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are turning their attention to the more permanent solution of Japanese hair ...

Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty brands, researchers, and creators remain one step ahead. A ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...