When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

Thousands gathered at the American Dream mall in East Rutherford on Sept. 6 to see a popular father-and-daughter social media duo promote their new skin care brand. However, many were left ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

Two sets of family-focused social media influencers will host events Saturday at American Dream in East Rutherford. Father and daughter Jordan Matter and Salish Matter and Ninja Kidz will appear on ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...