Alexander Chernev is a professor of marketing at the Kellogg School of Management ... Specifically, this course aims to: (1) introduce the key elements of brand management, (2) provide a sound ...

With a management concentration ... issues and ways to communicate effectively with global business colleagues. Identification of the key elements of marketing including social media tools that ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

To effectively reach a multi-generational audience, entrepreneurs need to carefully craft a marketing strategy that ...