Alexander Chernev is a professor of marketing at the Kellogg School of Management ... Specifically, this course aims to: (1) introduce the key elements of brand management, (2) provide a sound ...

With a management concentration ... issues and ways to communicate effectively with global business colleagues. Identification of the key elements of marketing including social media tools that ...

In an era where the email inbox remains a primary channel for business communication, a surprisingly large number of ...