Business Insider5y
How Le Vian made chocolate diamond jewelry popular and expensive
Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.
Business Insider India5y
Chocolate diamonds weren't always valuable. Here's how they went from cheap rocks to adorning Rihanna's $130,000 Grammys necklace.
Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.