Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

The majority of location-based advertisers in a recent poll said the technique led to more customers as well as deeper knowledge about their customers’ needs and interests. The poll was conducted by ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

New York, Aug. 24, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Location Based Advertising Market By Type, By Application, By Content Type, By Region, Industry ...

I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how location was soon going to become the “new browser cookie.” “Your location ...

Santa Monica mobile advertising company NearWoo gets your cell phone to show advertising from businesses near you – wherever you are. It’s called location-based advertising, and the business model has ...

With coronavirus driving the rise of the staycation and fears around using public transport, more and more Brits are taking to the roads in pursuit of some downtime. And consumers are looking for ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...

Marketing to busy professionals on the go is becoming more lucrative thanks to advances in technology. One organisation leveraging such opportunities is Hiscox – an international specialist insurer.