After Hugo Boss presented a revised strategic plan on investor day, some investors held their neutral rating, signaling its ambitious goals may be out of reach.

After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints.

HUGO Boss is taking 'doing it for the 'gram' to a whole new level - with a back-to-front logo clothing line. That's right, you can now take the perfect mirror selfie and make sure everyone knows ...

So far, the changes have worked. In 2023, the company reported that sales grew 15 percent to a record level of €4.197 billion. In the past, sales haven’t grown beyond €4 billion.

Hugo Boss has forced a Welsh brewery to change its beer names, after owners Sarah John and Roy Allkin tried to trademark their company. It cost nearly £10,000 in legal fees.

In tandem with the campaign, Hugo Boss says it is rolling out “a true 360-degree rebrand” across all consumer touchpoints. It will feature a new logo with bolder, more graphic typeface meant ...

Hugo Boss' involvement in the famous motorsport began in 1981 and, after a slight four-year hiatus, it returns. The brand is looking forward to being once again at the center of attention.

Hugo Garage, a pop-up modeled after a tradtional car repair shop, was created to bridge the gap between fashion and Formula One. Attendees could view a replica of the Visa Cash App RB Formula One ...