When I first read Scott Eden’s profile of Chicago Review Press, Inc., I thought, hey, this isn’t so improbable. It’s just the Long Tail. As Eden shows, CRP’s business model was essentially a Long Tail ...

Of all companies, it seems odd to me that Microsoft is so drastically behind the curve when it comes to apps for Windows 8 and Windows Phone. When you think about it, Microsoft was in the best ...

British supercar manufacturer McLaren Automotive will hold a Celebrate LT (Celebrate LT) event to commemorate the 10th anniversary of the launch of the McLaren LT (Long Tail) model. LT refers to a ...

Following the launch of two Globe Haul cargo ebikes last year, Specialized is now going premium with a family-focused Porto long-tail model designed for hauling gear, passengers or "whatever else you ...

When you think of a folding cargo ebike, you'll likely picture a short- or long-tail model with the cargo rack behind the rider. Germany startup Car.Los Mobility has instead combined the load capacity ...

NEW YORK (Reuters) - Fans of the popular U.S. TV show "Desperate Housewives" may be dying to discuss last night's episode, but the odds are that their friends and co-workers watched something else.

I've been working on a book for the last few months--one that detailed what the implications were for marketers in the age of the demise of popular culture ...