The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black, the ...

The Los Angeles Kings revealed its new logo on Thursday, offering fans a first look at the nostalgia-inspired design. The logo is a slightly updated version of the classic logo worn by the Kings ...

Los Angeles Kings logo history. Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966. He chose the regal "Kings" moniker and purple and gold colors inspired by royalty.

Kings Announce Brand Evolution, 'Retire' Old Logo Fans have been waiting in anticipation for the release of the Los Angeles Kings' new logo and it has finally arrived.

The Los Angeles Kings put up one of their best performances of the season against the Carolina Hurricanes. The Kings scored seven on the Hurricanes to end their winning streak at eight games ...

The Kings replaced their traditional logo at center ice with a graphic paying tribute to the Los Angeles Fire Department. “To see the guys out there and the gals, it was humbling.

The Los Angeles Kings logo is on view during the game against the Stars at the American Airlines Center in Dallas, March 2, 2022. (Jerome Miron-USA Today Sports) ...