Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the ...

The relaunched product has five variants the Lux soft touch made from rose petals, bergamot and blueberry, the Lux Soft Caress composed of tuberose, lily of the valley and Jasmine, ...

Since its inception in 1923, LUX soap has transcended mere cleansing to become an emblem of beauty, fragrance, and empowerment for women worldwide. Over the course of a century, LUX has not only ...

Lux has redesigned soap with a visible lump on it to alert women about the importance of breast examination. This distinctive bar of soap dissolves over time but the lump does not. Unilever and ...