Intuit, the company behind TurboTax and the small-business accounting software QuickBooks, is in talks to buy Mailchimp for more than $10 billion, Bloomberg reports. Combining the two companies would ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...

The Mailchimp Security team has identified a bad actor accessing one of its tools, according to an announcement updated by Mailchimp on Tuesday. The unauthorized actor “conducted a social engineering ...

New research reveals a longer holiday shopping season that unfolds over 7 distinct phases—and highlights how marketers can take advantage of this critical sales period The report unpacks consumer ...

Most consumers have noticed an uptick in marketing emails and texts, but only 40% say they are paying more attention, and about a quarter admit they are tuning out these channels more than they did a ...

New Report from Intuit Mailchimp Outlines Strategies for the Expanded Holiday Shopping Cycle New research reveals a longer holiday shopping season that unfolds over 7 distinct phases—and highlights ...

New research reveals a longer holiday shopping season that unfolds over 7 distinct phases—and highlights how marketers can take advantage of this critical sales period With an eye on the end-of-year ...