With so many foundation shades to choose from it can be tough to know where to start - but one man has a foolproof method to ...

A make-up artist has shared a foolproof way to find your perfect foundation shade every time - and it doesn't involve any ...

It’s easy to fall into comfortable beauty routines and use the same cosmetics and application techniques year after year. But the face you have at 50 isn’t the same as the one you had even a few years ...

Despite not loving this product, I did enjoy using the shade-finder tool on the Fenty Beauty website. It uses AI technology to analyze a selfie and help shoppers find their ideal foundation shade.

As the number one-selling prestige foundation in the UK*, Estée Lauder’s Double Wear is an icon of modern makeup. Available ...

Shop Tirtir Mask Fit Red Cushion Foundation, a top-rated foundation that's currently 40% on Amazon, making it just $15!

The PAN Foundation has launched Opening Doors to Clinical Trials to empower underrepresented communities to advocate for ...

Stila went from prestige beauty trailblazer to disappearing out of nowhere. Now, with Michelle Kluz and Mary Rodrigues at the helm, the brand embarks on its next chapter ...

If you find MAC Cosmetics' famed matte bullet lipstick to be drying for your pout, then you're gonna *love* its newest ...

Fortunately, makeup guru Adi, who shares his tips on TikTok under the handle @adityamadiraju, has revealed a fail-safe method ...