Sales and marketing alignment refers to when the two departments unify their strategies and integrate their processes to meet shared goals. B2B companies that align their sales and marketing teams ...

To highlight the significance of alignment between Sales and Marketing, Influ2 analyzed 14 B2B companies that successfully improved their bottom line through better Sales and Marketing collaboration.

Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.