Marketing pushes sales with long-term strategies and ongoing planning, while sales grounds marketing in immediate customer realities. Alignment is about managing this dynamic, not avoiding it.

Whether your enablement initiative sits in Sales, Marketing, or somewhere in the middle, a strategic sales enablement function —effectively aligned to your business goals and challenges, and empowered ...

The report “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams,” states that companies that achieve or exceed revenue goals ...

Focusing on cross-team relationships has been so foundational to success between marketing and sales. At the end of the day, marketing is only as successful as sales — and vice versa.

Sales alignment refers to the sales and marketing teams working as a unified organization to achieve the company’s revenue goals. Aligning sales and inbound marketing can shorten the sales cycle ...

Download this eBook to: Learn how to assess the current state of your marketing and sales alignment. Discover what the 5 stages of sales-marketing alignment are and how to achieve them. Understand how ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

When sales and marketing work together, it results in increased productivity and profit. When they don’t, important business objectives can be missed. Sales and marketing alignment and sales ...

This Beginners Guide to Sales and Marketing Alignment includes a step-by-step implementation process, sales collateral planners to help marketers get started, an award-winning case study to ...

The respondents were from a range of industries and company sizes. Of the 300 respondents, 150 were in Sales roles and 150 in Marketing. About Copper ...

While those two things might not seem related, here’s why I think the secret to sales & marketing alignment can be found in the movie, and why enacting its wisdom is so important, especially in ...