MIXUE demonstrates low-cost leadership across ice cream, ... MIXUE Group: Riding On The Snow King's Global Brand Ambition. Jun. 05, 2025 5:55 AM ET MIXUE Group (MXUBY) Stock MXUBY.

Mixue’s playful snowman mascot, Snow King, wearing a crown and a red cloak, played a significant role in the brand’s popularity. Mixue has expanded at an astonishing pace, adding 8,582 net new ...

Mixue's mascot, the Snow King, took the stage at the bubble tea chain's IPO ceremony at the Hong Kong stock exchange on March 3, 2025. Shanshan Kao/ Forbes Asia.

Mixue - known for its cheap drinks and red-cloaked Snow King mascot - raised $444 million in an initial public offering by selling 17 million shares in the deal at a fixed price of HK$202.5 each.

China's largest bubble tea and drinks firm, Mixue Group, is seeking to raise HK$3.45 billion ($443.66 million) in a Hong Kong initial public offering, a regulatory filing showed on Friday.

Mixue - known for its cheap drinks and red-cloaked Snow King mascot - raised $444 million in an initial public offering by selling 17 million shares in the deal at a fixed price of HK$202.5 each.

China’s largest fresh-drink company Mixue Group aims to raise HK$3.45 billion (US$444 million) ... In 2018, the firm introduced Snow King as its company logo and brand ambassador.

Mixue - known for its cheap drinks and red-cloaked Snow King mascot - raised $444 million in an initial public offering by selling 17 million shares in the deal at a fixed price of HK$202.5 each.

Mixue - known for its cheap drinks and red-cloaked Snow King mascot - raised $444 million in an initial public offering by selling 17 million shares in the deal at a fixed price of HK$202.5 each ...