“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ...
A recently conducted joint study with TV ad measurement company iSpot “quantifies inflated Connected TV ad delivery counts” while sharing that, on average, between 8% and 10% of streaming impressions ...
ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according to Katie Streeter Hurle, chief strategy officer of SMG. Let’s face it: ...
Yesterday I wrote about how the lack of a standard unit of measurement was detrimental to the OTT industry. Today, we’ll look at how digital video providers like Facebook and YouTube are facing the ...
Business cooperation and teamwork vector concept. Symbol of success, accomplishment. Minimal eps10 illustration. Call it a watch party. On Monday, a group of national broadcasters announced the ...
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use ...
The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...
This is the second in a series of articles about impact measurement for social entrepreneurs. Social entrepreneurs who are serious about having impact or about attracting capital from sophisticated ...
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