The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...
Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest. It’s been a long road home to ...
Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...
CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
In preparation for Cannes Lions, which will have a strong focus on advancements in artificial intelligence (AI), Pinterest is sharing new details about how it is leveraging automation to offer ...
Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...
AT&T and State Farm are the latest big advertisers to experiment with new ways of figuring out just who is watching TV – and the commercials that support it. The two marketers are among those who are ...
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...
Google has announced that the first round of testing is here for its crucial Privacy Sandbox initiative. In this round of testing developers will gain access to ...
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