For example, Independent Health, a Buffalo, N.Y.-based insurer, offered doctors who prescribe 70 percent or more generic prescriptions in a month a bonus of 50 cents per patient per month.

Walmart’s $4 generic prescription drug program ends up being cheaper for some Medicare patients than their own health insurance, according to a new study released Monday.

Your article was successfully shared with the contacts you provided. Oh yes, we went there. We decided to round up some of the best logos for life and health insurance marketing agencies. Though ...