Big names mean big merch sales. In the NBA, that is absolutely true when you look at the top players in jersey sales.

The National Basketball Association (NBA) and National Basketball Players Association today jointly announced that the Golden ...

Stephen Curry has once again demonstrated his massive global appeal, earning the top spot on the NBA’s Top-Selling Jersey list for the first half of the 2025-26 regular season, the league announced.

Another year, another NBA gimmick for selling jerseys. Last season the league released those short-sleeved jerseys that traditionalists and players alike detested. I don't see any appeal in this ...

Teams around the NBA are now at, or even past, the halfway mark of their 2025-26 campaigns and for the Golden State Warriors, ...

New York Knicks fans wearing their Jalen Brunson jerseys during the 2024-25 NBA playoffs. Angelina Katsanis / Getty Images Josh Hart was missed in Los Angeles when he returned for the first time after ...

The NBA Christmas Day slate of games is always a gift, but a certain tradition has been missing from the holiday season in recent years: Christmas jerseys. So, what happened? The answer is simple: ...

Getting your own jersey is one thing. Seeing someone else wear it is another. James L. Edwards III, The Athletic Editor’s Note: Read more NBA coverage from The Athletic here. The views on this page do ...