The White House announced its first-ever Ocean Justice Strategy Friday at COP28 in Dubai, which it says will advance the nation's commitment to environmental justice for all. The Biden Administration ...

INSEAD Knowledge: The book Blue Ocean Strategy has caused a big stir around the world. With the book out in 43 languages, a bestseller on five continents, and over 3.5 million copies sold, you are ...

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more ...

The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact worldwide. Written by two INSEAD professors, W. Chan Kim and Renée ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Why do some companies succeed in creating new market spaces while others fail? It is a question that is studied in MBA classrooms all over the world. Successfully answer that question and you might be ...

The ocean covers about 70% of the Earth's surface and already buffers a large fraction of anthropogenic CO2 emissions (NRC, 2017); hence, much of the global capacity for natural carbon sequestration ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...