The Silent Generation includes everyone born after Dec. 31, 1927, and before Jan. 1, 1946. We are about 74 to 92 years old. You know us. We are garrulous aunts, uncles, grandmas and grandpas.

Nosheen Khan and her husband Saad Rahman founded Generation in 1983. The company began by selling wholesale clothing to boutiques, after which they opened their own stores.

“Our generation is confident in its own style, and we don’t take the pressure of people's judgement. Now, we're facing it so much that we have become desensitised to it.

Third-generation Chattanooga clothing store retools for young shoppers. February 6, 2014 at 1:00 a.m. | Updated February 6, 2014 at 2:56 p.m.