“PAW Patrol: The Mighty Movie” features everyone’s favorite pups Chase, Rubble, Marshall, Zuma, Skye, Rocky and Liberty — the newest pup on the team — along with their trusty owner Ryder.

The “PAW Patrol” brand, on the other hand, is pretty massive in terms of ancillary sales and merchandise. The brand netted $2 billion in merchandise sales in 2019. It has amassed $8 billion in ...