Market segmentation—dividing your target audiences into smaller ... from Semrush explores six criteria that are often utilized by marketers: geographic, demographic, psychographic, behavioral, media, ...

Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...

Market research can uncover vital clues about demographic and psychographic segmentation and reveal the "gap" in the market that a budding entrepreneur would want to plug and so grab a slice of ...

Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies ...