“The Star Trek icon, 94, was photographed holding a box of the Raisin Bran along with a newspaper as he steps out of his car ...

EW has confirmed that Shatner will be starring in a Super Bowl ad for Kellogg's Raisin Bran.

The staged paparazzi shots nod to an emerging marketing trend.

The 'Star Trek' actor, 94, was photographed in Los Angeles holding a Kellogg's box ...

William Shatner, the legendary actor best known for his role as Captain James T. Kirk in Star Trek, has recently become a viral sensation, not for his iconic space travels, but for his amusing antics ...

The 'Star Trek' actor, 94, addressed the reason for his eccentric choice.

Breakfast is the most important meal of the day ... and William Shatner clearly is not about to flake on it, hauling his bowl ...

MIAMI (CBSMiami) -- Amy DeRosa came home from a Miami Shores Publix Monday with a box of what she thought was Kellogg's Raisin Bran. It wasn't. "We put it in the garage, because the bugs were coming ...