Celeb-founded beauty brands are an ever-polarising subject, thanks to questionable endorsements and typically high price tags, but Selena Gomez's Rare Beauty has cracked the code.

The $26 powder blush is a hybrid of Rare Beauty’s best-selling Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter packaged in an easy-to-use compact.

Pentagon to Take Stake in Rare-Earth Company, Challenging China’s Control All About Lady Gaga's $1 Million Engagement Ring (and the Blade of Grass Her Fiancé First Proposed With) Delta passengers were ...

Rare Beauty's Soft Pinch Matte Bouncy Blush was the grippy, lightweight, and hydrating product my makeup routine had been missing.

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus Labs has the highest repeat purchase rate.

Rare Beauty Soft Pinch Luminous Powder Blush - Love, Rs 3,000 Packed with highly-pigmented base and shimmering pearls, this powder blush in the shade ‘Love’ will suit deep skin tone as it ...

A beauty guru has stunned shoppers after showcasing No7's velvet blush products, which look 'almost identical' to Rare Beauty's viral blushes. Selena Gomez's makeup brand, Rare Beauty, is renowned ...

I tested and reviewed Selena Gomez's Rare Beauty's Soft Pinch Liquid Blush and broke down how to wear it, plus before and after pictures, and how long it lasts.

A food influencer recently found out the hard way how fiercely supportive 'Rare Beauty' fans can be after wrongly accusing the brand.