LOUISVILLE, Ky. — Just four months in, Thorntons Inc. has already exceeded its year-two goal of registered customers for its Refreshing Rewards loyalty program, powered by Paytronix Systems Inc. The ...

LOUISVILLE, Ky. — Thorntons Inc. added a "Swipe to Save" feature to its Refreshing Rewards loyalty program, allowing customers more ways to save at the pump. Refreshing Rewards customers qualify for ...

Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise of mobile devices, some industry players are questioning the effectiveness of plastic cards ...

Gasoline and convenience store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract one million registrants by this spring, as program ...