Fashion and retail are part of the Roblox DNA — and now they’re about to power the next phase of the gaming platform’s evolution. Roblox has been giving users ways to style their game characters, or ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a multidistrict ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

The country's communications watchdog said the platform's distribution of extremist materials, including "LGBT propaganda," ...

Video game companies are gaining popularity with retail investors, with the signal coming from a pickup in purchases in shares of game platform Roblox, among other names, according to VandaTrack. In a ...