With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

“For example, a brand can now weave together a window display, mobile Web, social media and a retail promotion with the help of mobile,” he said. Social is mobile Retailers are also stepping ...

Customers walking past a popular clothing store at Gateway were amazed to see live models posing as mannequins inside a store ...

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