The "fruity" limited-edition drinks that Taco Bell fans have been looking forward to have officially launched nationwide.

Anyone scrolling through TikTok or Instagram Reels could tell you that there are countless viral recipe "hacks" from fans ...

Dive Brief: Rockstar Energy Drink launched a campaign, “You Can Own Any Moment,” that is backed by a new science-based claim about the brand's ability to deliver sustained energy, per a press release.

And at a time when other energy drinks are being criticized for marketing aimed at children, Rockstar is putting an emphasis on low-sugar options, appealing to older consumers. “The launch of ...

PURCHASE, NY. — Rockstar Energy Drink, a PepsiCo, Inc. brand, is rolling out a new functional beverage. Rockstar Focus is formulated with lion’s mane mushroom extract and 200 mg of caffeine ...