Rozelle used his PR principles as commissioner to build relationships with the media during a period of unprecedented growth and challenge for the league. Pittsburgh's PR department is led by Burt ...

Rozelle also fined the Detroit management $4,000 for the laxity of its supervision. This seems no more than a slap on the wrist compared with the suspensions and $2,000 fines against the players.

The Commanders PR staff, the 36th Rozelle Award winner, earned the award for the first time in franchise history. The other 2025 finalists for the Rozelle Award were the Broncos, Lions and Vikings.