Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Businesses using promotion as the dominant strategy were defined as all businesses spending less than 36% of their marketing funds in advertising. The average business in this group spent only 23% of ...

Campbell Soup), at marketing research firms (IRI), and by academics. There are several conclusions that can be drawn, and these are outlined in a book by Gerard Tellis (1998, Advertising and Sales ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

The report was based on data from a survey of 500 sales and marketing leaders. Some 43% of respondents say they are mostly aligned with their counterparts, 24% say they are completely aligned, and 22% ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...