CRMs focus on managing customer relationships and streamlining sales processes. Marketing automation tools help automate repetitive marketing tasks and improve efficiency. CRMs are ideal for ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign. Marketing automation can help businesses of ...

“With this partnership, businesses can qualify and nurture leads seamlessly, personalize sales and marketing ... platform with ActiveCampaign’s marketing automation, we’re giving businesses ...

“Channel sales have reached a critical turning ... The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 is one of the industry’s most comprehensive and objective evaluations ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

ISA’s books provide comprehensive coverage of current and emerging automation technologies and applications, making them excellent reference material for engineers, technicians, managers, sales and ...