Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male.

With Women’s Euro 2025 just weeks away, adidas has unveiled a game-changing release: F50 SPARKFUSION, its first elite-level ...

Adidas infuriatingly uses biological male models to advertise women's swimsuits, and bras,' wrote another. 'Nothing sells a swimsuit like a hairy chest and a crotch bulge,' a third posted.

Fox News' Kayleigh McEnany slams Adidas for their new 'Pride' collection for 'erasing' women from pop culture and commercials.

NCAA swimming star Riley Gaines and Rep. Nancy Mace, R-S.C., were among those who ripped Adidas over the model it used for a women's bathing suit as part of the company’s pride collection.