Today, Fords Gin is among the top 10 imported premium gins in the U.S., which is saying something for a spirit that sees 85 percent of its sales in bars and restaurants. For most spirits, the ...

I became the gin guy. In 2001, Seagram goes belly up, so I helped open a bar in Brighton. ... I launched The 86 Company to make spirits with bartenders. We worked with Employees Only on a rum, ...

In 1998 Bacardi acquired Dewar's Scotch and Sapphire gin from Diageo in a #1.2bn deal, so the two know each other well. Privately-owned Bacardi, which includes Martini as well as the ...

Britain's Diageo Plc is in talks with Bacardi over a joint bid for Seagram's spirits business to thwart a bid from rival Allied Domecq Plc and boost its long-term growth prospects, industry sources ...

Two of the oldest advertising campaigns in the $14 billion liquor industry have lately taken a new direction. For 32 years, Hiram Walker & Sons' Canadian Club "adventure series" ...