Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...

In early 2021, Transformers fans all shared a collective gasp when Hasbro and Robosen debuted a 19-inch tall Optimus Prime toy that could transform from a truck, to a robot, and back again, all on its ...

Following the incredible self-transforming Optimus Prime that Robosen Robotics launched in 2021, the company has announced another partnership with Hasbro on a high-tech Transformers robot. Say hello ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. While the self-transforming Robosen toys of Optimus Prime are ...

Another new set of toys based on Optimus Prime's appearances in the live-action Transformers movie bring back memories of ...

Robosen announced a new auto-converting Transformer today. After launching its self-transforming Optimus Prime in 2021, the company set its sights on Grimlock, the Autobot-allied leader of the ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. is a senior reporter who’s been covering and ...