In a groundbreaking announcement, Liquid AI, an MIT spin-off, has introduced its first series of Liquid Foundation Models ...

Sephora So when I heard that makeup artist Gucci Westman had developed her own brand, Westman Atelier, I was immediately ...

Madison Bailey’s go-to highlighter might predate the Outer Banks premiere. Dipping her brush into MAC’s Mineralize Skinfinish ...

Sephora Collection Pro Foundation Brush #47: The Sephora Collection Pro Foundation ... “I recommend using a synthetic brush to apply liquid or cream foundations,” says Lerma. While natural hair ...

The startup was co-founded by researchers at the Massachusetts Institute of Technology (MIT)'s Computer Science and ...

I couldn't recommend this foundation more, and I was able to spot an instant difference after using it for the first time - ...

Although I’m a beauty writer, I don’t enjoy all aspects of beauty. I love skincare but loath doing my own hair and makeup. Of ...

Use an antibacterial spray, like Sephora’s Daily Brush Cleaner, between washes and store your brushes in a separate case from the rest of your makeup so the bristles don’t get damaged by other tools, ...

This will be e.l.f.’s first time in Sephora and includes the brand’s ‘viral Holy Grails’.

Nothing exudes confidence like a polished makeup look that enhances your natural beauty, especially in a professional setting ...

The best bronzers are the ones that give you a natural sun-kissed glow without any patchiness or orangey hues. Bronzer is for ...

Danessa Myricks, Mario Dedivanovic and more have tips and tricks for nailing your next look. See the tips and tricks PEOPLE ...