Enter: eyeshadow primer. Believe it or not, eyeshadow primers aren’t one size fits all. If you’ve applied shadow in the past, you may have noticed that it tends to crease or completely vanish ...

I couldn't do a makeup primer story justice without giving ... This silicone-based primer from Smashbox has that lightweight gel-serum formulation that applies like a dream. It's oil-free, which ...

I couldn't do a makeup primer story justice without giving ... This silicone-based primer from Smashbox has that lightweight gel-serum formulation that applies like a dream. It's oil-free, which ...

Fifteen years on from the launch of their best-selling Photo Finish Foundation Primer, Smashbox have released ... and can be worn alone without makeup. It can even be applied over your foundation ...

This includes our best overall pick, the Smashbox ... (That’s where primer can come in handy because it adds a barrier between the two layers.) But above all, remember that makeup alone won ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Glaze skin, big eyes, rosy cheeks, and a zest for life, check out these products to help you achieve social media's Moo Deng ...

Check out our top options from Smashbox, Jason Wu Beauty ... We’ve found hydrating and plumping primers for dry skin and a mattifying primer for oily skin, all from Moira Cosmetics. Shop skin tints, ...

Score major discounts on best-selling beauty brands like Crest, Shark, Neutrogena and more with these early October Prime Day ...