Smokey the bear being given a fire helmet by Washington Fire Departments’ deputy fire chief, M.H. Sutton in 1950 Bettmann/CORBIS The first Smokey Bear poster shows a brown-coated bear wearing jeans.
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First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they threw in the lyric ...
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