This logo-embossed palette contains a primer and eight shades (a mix of matte and shimmers), giving you truly endless eye ...

If I could pick one signature make-up product, it would be a brown eyeliner. I am utterly obsessed with them in every shape ...

A brilliantly bronze smoky eye is a make-up look we should all master. Here are nine of the best eyeshadow palettes for the job. Whether you’re pretty low-key when it comes to make-up or you ...

Our Great Festive Sale offers a wide range of makeup kits to elevate your beauty routine. From everyday essentials to ...

The best fall 2024 makeup trends prove that trending beauty looks like high-wattage blush and bold red lipstick aren’t going ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Waterline eyeliner isn’t a new method for defining your ...

With Christmas on the horizon, we've rounded up some of the best beauty gift sets from fragrances to skincare hauls that'll ...

Hannah Martin, make-up artist beloved by royals and a host of A-listers, has created an advent calendar with OK Beauty Box ...

With September officially in full swing, the cozy fall vibes are quickly incoming — which means new makeup trends ... huge,” she says. “Eyes will feature greige, smoky grays, and cool ...

Her smokey eye makeup, considered inappropriate for a daytime event, attracted a sarcastic comment from Diet Sabya. Rashmika playfully roasted herself over the makeup choice, showing her ability ...