Sonic Joins Alton Towers Tuffcub 25/01/10 16 Comments. Sega have become an official partner of Alton Towers and will supply all the arcade machines for the park, ...

LONDON (TBC January, 2010) – SEGA® Europe Ltd today announced an exciting three year partnership with Alton Towers Resort, the most popular theme park in the UK. The deal, which gives SEGA the ...

A Sonic-branded rollercoaster will launch at Alton Towers next month. The rollercoaster is part of a three-year deal between Alton Towers and Sega, which will see the publisher hold exclusive ...

While some stars become the face of a fragrance line or launch high-end restaurants, Sonic has gone one better by becoming the spokeshedgehog for the Alton Towers’ ride, the Spinball Whizzer.