Like the 737-700, some seats on Southwest’s 737-800s and MAX 8s stand out for their extra legroom. However, on these aircraft ...

Southwest President and CEO Bob Jordan says research shows passengers “overwhelmingly prefer” an assigned-seat system. He also pledged to improve the airline's financial performance.

Southwest Airlines is shifting to ... “By moving to an assigned seating model, Southwest expects to broaden its appeal and attract ... both a 20-month grounding of the 737 Max in 2019 ...

Southwest Airlines is shifting to ... “By moving to an assigned seating model, Southwest expects to broaden its appeal and attract ... both a 20-month grounding of the 737 Max in 2019 ...

A Southwest Airlines Boeing 737 plane sits at gate at Ronald Reagan Washington National Airport. The airline will start selling assigned seats for the first time in its history. Daniel Slim/AFP ...

A Southwest Airlines Boeing 737 plane sits at gate at Ronald Reagan Washington National Airport. The airline will start selling assigned seats for the first time in its history. Daniel Slim/AFP ...