And it is a hat you can adorn yourself with — well, the paper version of it, anyway — on Saturday, March 28. That is, if you want a free Hot Dog on a Stick from Hot Dog on a Stick.

If you've been on Facebook in the past week, chances are good you've seem a friend, or seven, posting a computer-generated meme containing a hat-wearing stick figure and a request to "be like" them.