And that’s how Nike’s now-world-famous swoosh logo was chosen — with a shrug. Davidson recalled that he told her, “‘Well, I don’t love it, but it will grow on me.” ...

The "Swoosh" sound occurs when something rapidly passes by our side. The word connotes rapid sound, motion, and movement, which is why the iconic logo sweeps forward in the shape of an arch.

The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from Adidas' shoes, which had three stripes. Later, ...

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

Irving wore the Nike Kyrie 3 in the 'Raygun' colorway. But Irving tweaked the shoes by using black tape to conceal the Swoosh logos on the sides of the shoe.