A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

The y-axis represents "a ratio of the share of shape type in new logos in a given year to the share of shape type in dying logos from that year," meaning if 20 percent of circle logos die this year ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Clearly, no one can copyright the immensely popular fast food burger, but one chain is suing another for mimicking their logo ...